My very first task when starting my new blog was to choose a niche. But what did I consider before I picked one?
Most people say you should pick a topic to blog about that you personally find interesting. The argument goes that if you find it boring or difficult, you won’t stay the distance when inevitably, things don’t go according to plan.
In times of trouble you have to dig deep for inspiration. You may have to figure out new ways to increase traffic or make sales, and nearly all the experts say that you’ll find it easier to survive those times, in a niche you enjoy.
While this is true, I think making a living with any topic using only your own ingenuity and a laptop, from the comfort of your own home, may be incentive enough for some. That said, I ended up choosing a niche I am passionate about for my lifestyle blog.
The reason was, in my case for this blog, that it’s not all about the money. The topic my blog will discuss is of vital importance to everyone, even if they don’t think it is. So I am compelled to talk about it. But it doesn’t have to be that way. You can also choose a niche because you know it will make you money, assuming you work it.
It is said that our blogs (and we) should become authorities on the niche topic we’ve chosen. But what does that mean? It doesn’t mean we have to be the foremost authority in the world about a thing.
I believe it means that we should gradually move towards deep knowledge or experience in the subject from our own point of view. The blog can essentially document a journey towards knowledge. Our site should build into a mini library of articles, for all aspects of our topic, from our unique perspective.
Google needs to perceive a blog site as a concentrated repository of knowledge about a topic, to rank its pages.
The question is, are you prepared to write a lot about the chosen topic and build into a mini library? A library start with one book, so as long as you can start with one blog post, and keep adding new ones from your unique perspective, you’ll be on your way.
I’ve read that you should pick a narrow niche rather than some really big topic that could go on forever.
So, to give yourself a fighting chance, rather than blog about, dogs, you would maybe blog about chihuahuas, or dog training. Dogs by itself would be too wide a topic.
I can see the wisdom in this. If you are to become an authority on a subject, then you stand a greater chance of doing so on a smaller, less far-ranging topic.
Keyword Difficulty And Volume
Having listed a few ideas for subjects that you’d like to blog about, the next thing to do is the keyword research.
You must convince yourself that there are plenty of keywords in the niche. It is these keywords that you’ll use to build your initial traffic. You will need to see evidence of plenty of easy keywords, and plenty of volume (searches) for those keywords.
Personally, I think this is the most important aspect of selecting a blog topic. I would not start a blog that didn’t have large volumes of medium to easy keywords available.
The reason is that I like to build blogs underpinned by free organic traffic. Plenty of keywords with relatively low competition is how that is done.
Keyword Research Tools
There are plenty of tools out there that can help with with keyword research. These are the two tools that I use all the time.
SEMRush (this does competitive keyword research) as well as many other SEO tasks that will keep your blog in tip top condition. You can sign up to SEMRush through my link to get a free trial that lasts 7 days, to try it out. I
SECockpit is my number one favourite keyword research tool. It is often overlooked for the tools that employ big marketing budgets. But SECockpit is easily better than other (louder) tools I’ve used. It’s possible that most users prefer to keep this information to themselves so we can have all the best keywords.
If you’re still struggling with keywords, don’t complain to me if you choose to ignore this key recommendation.