Being a blogger and running a website can be tough. You have to continually improve your site’s reach while producing regular, quality content. You always have to be on the lookout for ways to grow traffic, build audiences, increase opportunities and improve conversion. That’s hard work.
Third Party Tools
Fortunately, there are hundreds of third party services available to inform this process and thereby increase your chances of success. These services are generally known as SaaS – software as a service – products. Some SaaS products are well-known, for example, Google Analytics, MixPanel and LiveChat.
But there are many more such services available, from a variety of software companies. Their offerings cover monitoring, tracking, social media, image processing, lead generation, display advertising, blog post promotion, competitions, viral quizzes, email marketing and lots more.
Who wouldn’t want some of that?
If all the snippets are held and managed within Google Tag Manager, it means they’re not lying around in weird places on your website, cluttering it up. You also don’t need extra plugins to place them.
Another advantage is that you maintain privacy. For example, if you use Google Tag Manager to place a Google Analytics tag, no-one can tell if you’re using Google Analytics or discover your Google Analytics ID.
Google Tag Manager comes with a growing list of built-in tags. This makes it even easier to place third party tags on your site.
We are bloggers. Blogging is our core motivation, so it’s important that our sites are reasonably fast and efficient. It therefore helps to organise tags, control their number, and optimise their delivery. This can be achieved through Google Tag Manager.
More About Google Tag Manager
This snippet is called the container – as it will eventually contain ALL the tags you want on your site. You can add the snippet manually or, if you are a user of our plugin WPMagiq, you can add the snippet there instead.
Which tags get loaded is decided in real time when pages are loaded by users and depending on the criteria you set up. In order to achieve this the GTM container that sits on your pages will hold three types of code.
- Triggers and
These are the code snippets that you get from third parties or that are already built into GTM. E.g Google Analytics tags or Clicky tags. There are literally thousands of these though and many are already built-into GTM so if the tag you want to use is already built-in, it’s best to use the built-in version, rather than take the snippet from the third party.
These are the rules and conditions that apply to the tags. These will tell each tag when to fire. For example you might only want a tag to fire on a thank you page – not on every page of your site as would be the case if you just pasted the tag directly into your site without GTM.
These are values that get added to the tag to give more information. This might be say, the amount of money processed in a transaction, or a URL.
Why Use Google Tag Manager?
Advantages of Google Tag Manager
- Extra Control.
You can control when tag fires and what else should happen when it fires.
- Control Center.
Google Tag Manager becomes the central location where you can manage all your tags. You won’t have to go into each site to dig around looking for them to make changes. This can be very time consuming.
- Advanced Analytics.
Using Google Tag Manager makes advanced analytics possible for everyone. There are lots of built-in options that otherwise would require coding.
- Improve Web Site Speed.
Google Tag Manager deploys tags asynchronously which means they won’t slow your site down.
Google Tag Manager Training
If you’d like an introduction to using Google Tag Manager, I recommend this course from LinkedIn. You can join their training subscription and get high quality training on any number of technical and business subjects.
Alternatively, you can sign up for the LinkedIn Learning free trial – which lasts 30 days and during that time, you can do this course for free. All you have to do is cancel your subscription before the payments start. The course is just over an hour long, and is excellent.
Getting Started With Google Tag Manager
First, you have to create a Google Tag Manager account. Normally, you would create an account for your overall business entity and then, within the account, add containers for each website you run.
As a blogger you will normally operate as a single overarching business entity but with one or more websites. Even if you do not have a company as such, your business entity could be your name or some form of your name.
So, for example, in the absence of an actual company name, my blogging business name could be Liz Jamieson Enterprises, or just Elizabeth Jamieson. It’s up to you.
You should end up with a single Google Tag Manager account to represent your overall business, with one or more containers for each of your websites.
You can refer to the Google Tag Manager course I mentioned earlier for deeper detail, on how to get set up.
Installing Google Tag Manager On Your Website
If you’re already a user of our WPMagiq WordPress plugin, we’ve made the installation of the Google Tag Manager tags, very easy. The short video below, shows you how this works.